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Retargeting parameters: DoubleClick Floodlight

Note: this feature is reserved for Premium users

When adding a Floodlight pixel to your Linkfire campaigns, we will send custom variables that let you create detailed reports of traffic and actions on your Linkfire campaigns. These variables are:

  • u1= Artist
  • u2= Track
  • u3= Album
  • u4= UPC
  • u5= ISRC
  • u6= Genre
  • u7= Label
  • u8= Organization
  • u9= Board
  • u10= Tags
  • u11= Artist tags
  • u12= Service clicked
  • u13= Action taken
  • u14= URL

These variables are triggered as soon as a user visits your Linkfire campaign, with the exception of u12 and u13, which are triggered when the user performs an action on your campaign. See descriptions below for details on each variable.

Linkfire custom variables explained

u1= Artist
This parameter's value is the name of the artist that a certain campaign is for.
The value is set automatically by Linkfire's scanner.

artist.png

u2= Track
This variable's value is the name of the track a particular campaign is for. It will be empty on campaigns that are not for a track.
The value is set automatically by Linkfire's scanner.

track.png

u3= Album
This variable's value is the name of the album a particular campaign is for. It will be empty on campaigns that are not for an album.
The value is set automatically by Linkfire's scanner.

album.png

u4= UPC
This variable's value is the UPC for the album a particular campaign is for. It will be empty on campaigns that are not for an album.
The value is set automatically by Linkfire's scanner.

upcs.png

u5= ISRCS
This variable's value is the ISRC for the track a particular campaign is for. It will be empty on campaigns that are not for a track.
The value is set automatically by Linkfire's scanner.

isrcs.png

u6= Genre
This variable's value is the genre of the track or album a particular campaign is for. It is set automatically by Linkfire's scanner and will not always be available.

genre.png

u7= Label
This variable's value is the name of the label that has published the release a particular campaign is for.
The value is set automatically by Linkfire's scanner.

u8= Organization
This variable's value is the name of your organization inside Linkfire inside which a particular campaign is placed.

u9= Board
This variable's value is the name of the board inside Linkfire where a particular campaign is placed.

u10= Tags
This variable's value is a list of all tags applied to a particular campaign. It is highly customizable when creating or editing your campaign.

tags.png

u11= Artist tags
This variable's value is a list of all artist tags applied to a particular campaign. It is similar to u1, but is not set automatically. Instead, you can customize these tags when creating or editing your campaign.

artists.png

u12= Service clicked
This variable's value is the name of the service that a visitor to your campaign clicked, for example "itunes" or "spotify".

u13= Action taken
This variable is triggered up to three different times when a user visits your campaign:

  1. When a user visits your Linkfire campaign. The variable's value will then be "pageview".
  2. When a user clicks to hear the preview media on a landing page. The variable's value will then be "preview".
  3. When a user clicks on a destination from your landing page. The variable's value will then be "service".

u14= URL
This variable's value is the URL of the particular campaign.

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