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What are conditional destinations?

Conditional destinations allow you to personalize the experience of a segmented part of your target audience by setting up redirects based on country, device and/or time period.

A common use case for this feature is setting up a device-specific redirect, e.g. all iOS devices being rerouted directly to iTunes, skipping any landing page.

Another powerful way to utilize this feature is to set up country-specific landing pages when running a global campaign: one link worldwide, infinite different behaviors based on the location of the user who clicks on it.

 

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