UTM parameters are simply tags that you add to a URL which allows you to track where your website traffic is coming from or exactly which link is being clicked on. These labels will not be visible in your shortened URL. When a user clicks on a URL with UTM parameters, these tags are sent back to your Google Analytics for tracking.

Adding tracking parameters allows you to compare different features of your content, in order to determine what drives audience engagement and results, and contributes to conversions on your website.

UTM tags can be applied manually to each link if you go to ’Edit' and to the section ‘Service destinations’.

Click on ‘Edit’ for the music service you wish to add the UTM tag to and scroll down to ‘Manual URL’  like shown in the screenshot below.

Here you can add the full URL with the UTM tag and click the green ‘Done’ to save.