Linkfire Help Center


Privacy Portal

1. What you should know

Your Privacy is our priority. Linkfire believes in contributing to building a more transparent and trustworthy web experience for a better and more personalized internet moving ahead.

Linkfire collects data about online activities in the Linkfire Suite or in any of Linkfire's assets for two main purposes:

  • To provide statistics and insights.

  • To allow our Pixel Partners to provide advertising about products and services tailored to individual consumers’ interests.

If you would like to opt-out from any Linkfire tracking, you can do so by exercising your choice in the Opt-Out section below.

Frequently Asked Questions

These questions are designed to provide information on Linkfire's practices around data collection. Please review our full Privacy Policy and Terms of Service below for more details.

Q: What kinds of data does Linkfire collect?

We limit personal data as much as possible, but in some cases we can collect Name, Email, Browser, Device, OS, IP-Derived Location, 3rd Party service identifiers, or Conversion details in case of a purchase, visit specific events such as bounce and release specific parameters such as Artist, Album, Track, etc.

Q: Do we have a Data Protection Agreement?

Yes, we do, Please head to DATA PROCESSING AGREEMENT for this information.

Q: Can I opt-out of interest-based advertising facilitated by Linkfire?

You can easily opt-out of interest-based advertising facilitated by Linkfire at any time using the Linkfire opt-out. This opt-out will prevent advertisers from receiving any data about the opted-out visitors.

Q: To what geographic locations will my data be transferred?

The data you provide to us may be transferred on a global basis. We will transfer this data to countries (including the United States pursuant to the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks) where data protection laws may differ from those in the originating country. Please see our Privacy Policy below for more information.

Q: What types of data will Linkfire not accept?

Linkfire may, at our sole discretion, decline to receive your data. We prohibit you from sending us any data that has been collected from websites directed towards children under the age of 13 or, if they are EU citizens, under the age of 16. We also will not accept any data that is sensitive, as defined under data protection laws or self-regulatory codes, pornographic or indecent.

2. Opt-out

We believe that delivering targeted and relevant advertising enhances your Internet experience. We collect non-personally identifiable information from the various Linkfire Assets and transfer that information to our Customers and Pixel Partners, so they can deliver targeted advertising and personalized content on websites you may visit.

If you prefer that we do not collect non-personally identifiable information about your visits for the purpose of delivering targeted advertising, you may opt-out by clicking on the “opt-out” button below.

When you opt-out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your information for delivering relevant online advertisements on all domains. Please note that if you delete, block or otherwise restrict cookies, if you visit a different domain other than or if you use a different computer or Internet browser you will need to renew your opt-out choice.

3. Privacy policy

Linkfire ("Linkfire", "", "Linkfire ApS", "we", "us", or "our") provides a suite of technologies that allow a Customer (defined below) to create digital Assets ("Asset", "Linkfire Asset", "Landing Page", "Banner", "Direct to Service Link" or "Widget") to promote Customer Content on several digital platforms and allow the Customer to collect information from the Customer End User as a result of the Customer End User’s visit or interaction with the Assets.

Linkfire also provides Customers (defined below) a platform where Customers can obtain data to customize their websites, strategies and/or applications to provide Customer End Users (defined below) with more relevant advertising (“Linkfire Suite”). We provide this privacy policy to let Customer End Users, Suite Users (defined below) and Visitors to (the "Site") know what information is collected via the Site, the Linkfire Suite and the Assets and how we use, manage, share and protect that information (“Privacy Policy”).

Linkfire shall be the data processor of the data entered in connection with registering as a Customer and in terms of data collected during such Customer’s use of the Site, the Linkfire Suite and the Assets. Furthermore, Linkfire shall be the data processor of information disclosed to other services.


This Privacy Policy applies to information collected via the Site, the Linkfire Suite and the Assets about Suite Users and Customer End-Users (defined below).

"Customers" means the owner or operator of a music release (i.e. an album, a playlist, a track, etc) that makes the Assets available on their site, social media network, mailing lists or mobile device application to collect User Data (defined below) as a data controller (collectively, “Customer Channels”).

"Suite Users" means individuals who have been granted an account in the Linkfire Suite and are therefore allowed to produce Assets.

"Customer End Users" means individuals who visit and/or interact with the Assets from a Customer Channel.

The Information We Receive and How We Use It

1. Linkfire Assets

Except where otherwise noted in this Privacy Policy, Linkfire Assets collect information that does not directly identify an individual and is instead designed to identify the device used by the Customer End User to interact with the Asset (“User Data”). When Customer End Users access an Asset, Linkfire collects User Data via Cookies and Pixels. “Cookies” are small text files that contain a string of characters and uniquely identify a browser. “Pixels” are small strings of code that provide a method for delivering a graphic image on a webpage or other document. Pixels allow the operator of a webpage or other document, or a third party who serves the Pixel, to set, read and modify Cookies on, and to transfer other data to, the browser used to view the webpage or other documents. Cookies and Pixels allow the Linkfire Assets to collect User Data.

User Data may consist of any of the following:

  • Name, Email, Browser, Internet Protocol address, browser type, browser language, type of operating system, referrer (the website through which the visitor clicked on the Asset link), the date and time the Customer End User visited or interacted with the Asset and behavior events on the Asset, such as what music service the Customer End User has clicked on;

  • Information regarding the specific content the visitor has interacted with on the Asset including but not limited to: Artist Name, Album, Track, and Genre;

  • Information regarding the behavior when leaving the Asset and landing in a specific music service such as purchase of a track on iTunes; and

  • Geo-location data derived from a Customer End User’s Internet Protocol address.

We process the User Data and send it to the Customer who might use it for ad delivery and reporting purposes such as, but not limited to, determining the popularity of a music service in a specific country or what channel the fans of a specific artist or release are mostly active on.

We also use User Data to customize the Assets to the Customer End User’s usage patterns. For example, when a Customer End User selects a specific music service to stream a track, Linkfire might automatically select the same service upon Customer End User's next visit or interaction with an Asset.

When a Customer End User visits or interacts with an Asset, we collect User Data via Cookies and Pixels. The Linkfire Assets also incorporate Cookies and Pixels from our third party partners to enable the synchronisation of internal unique identifiers between Linkfire and our third party partners to facilitate online behavioural advertising. For a list of those third party partners, please click here. The “Opt-Out” button available in the Opt-Out section will opt the Customer End User out of data collection by these third party partners. Please also see the "Opting-Out" section below for more information.

Following is a description of the types of Cookies used by Linkfire Assets:

  • Functional cookies - When a Customer End User visits a Linkfire Asset, Linkfire places a Functional cookie on the Customer End User’s device that helps Linkfire provide insights to the Customer on Customer End Users’ activities on a Linkfire Asset, including how the Customer End User’s device has interacted with the Asset. Functional cookies are instrumental to the functionality of the service and expire after 10 minutes.

  • Performance cookies - When a Customer End User visits an Asset, Linkfire may also place a Performance cookie on the Customer End User’s device. Performance cookies differ from Functional cookies as they can exist on the Customer End User’s device for an extended period of time until expired or until they are deleted. These cookies are used to store and remember a Customer End User’s preferences such as the preferred music service or to detect recurring visits to the Asset.

  • Third-Party Advertising cookies - When Customer End User visits an Asset, Linkfire also places Third-Party Advertising cookies on the Customer End User’s device that helps the Customer deliver or enable the delivery of advertising that is customised to the Customer End User’s interests and to keep track of how many ads Customer End Users have seen. For a comprehensive list of our third-party partners, visit Pixel Partners.

The supply of User Data is not a contractual requirement for a Customer End User to access or interact with the Assets.

2. Linkfire Suite

Linkfire collects information on the Site that directly identifies an individual in order to register and administer a Customer's account on the Site and provide Customer with access to the Linkfire Suite, to send communications and administrative emails, to respond to inquiries and provide support and to send marketing and product update messages. This information includes name, nationality, location derived from the IP address and email address (“Account Information”). The supply of Account Information is a contractual requirement to obtain access to the Linkfire Suite.

We also collect certain information automatically from visitors to our Site (“Visitors”) such as geolocation derived from IP address, browser type, device type, network and interaction events with the Site such as open/close/submit a contact form. This Site may use Functional cookies and Performance cookies to improve the quality of our Site, to keep track of pages visited on the Site and to personalise the Site and tailor content to the Visitor’s interests. If Visitors to the Site elect to block Cookies, Visitors may not be able to access certain personalised sections of our Site. Linkfire does not respond to Do Not Track (DNT) signals from browsers.


If a Customer End User prefers that we and our third party partners do not collect information via Cookies and Pixels for the purposes outlined in this Privacy Policy, the Customer End User may opt-out of data collection via the “Opt-Out” button available in this section. Upon opting out, we will place an opt-out Cookie on the Customer End User’s device. The opt-out Cookie tells any Linkfire Asset and our third party partners not to collect User Data from that device. Customer End Users may be able to change browser settings to cause the browser to refuse Third-Party Advertising cookies or to indicate when a Third-Party Advertising cookie is being sent. Check the browser's "Help" files to learn more about how the browser handles Cookies.

Please note that if Cookies are blocked on a Customer End User’s device, our opt-out process may not function properly. Please also note that if the Customer End User uses a different computer, device or Internet browser, or deletes Cookies, the Customer End User will need to exercise their opt-out choice for that user, device or browser.

Recipients of Linkfire marketing emails directly from Linkfire can opt out of receiving them by clicking the "Unsubscribe" link included at the bottom of emails we send. Please note that upon unsubscribing or opting out, we may still send Site related communications that are not marketing related.

Information Sharing

We share User Data and/or Account Information as follows:

  • We process and synchronise User Data to third-party partners, consistent with this Privacy Policy, for ad delivery and reporting purposes, for detection, prevention and addressing fraud or technical issues.
  • We share User Data and/or Account Information with third parties if we have a good faith belief that disclosure is reasonably necessary to (a) satisfy applicable law, regulation, or legal process, (b) respond to requests from public and government authorities including public and government authorities outside your country of residence, for national security and/or law enforcement purposes, (c) enforce the applicable Terms of Service, including investigation of potential violations thereof, (d) detect, prevent or otherwise address fraud or technical issues or (e) protect against harm to the rights, property or safety of Linkfire, Customer End Users or the public as required or permitted by law.
  • We share User Data and/or Account Information with our affiliates, in which case we will require them to honor this Privacy Policy. Additionally, in the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, we expect that any User Data and/or Account Information that we have will be among the assets transferred.
  • We share User Data and/or Account Information with third parties to help us operate our business, such as with vendors and contractors that assist us in storing our infrastructure, sending email, marketing and customer service.
  • In addition, we may aggregate User Data with the information of others and share that aggregated information with third parties without restriction.

Security, Retention and Data Integrity

We use physical, technical, and administrative safeguards that are designed to protect User Data and Account Information from loss, misuse and unauthorised access, disclosure, alteration and destruction. However, the Internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your Account Information for improper purposes.

In the event that Linkfire determines that Account Information/User Data stored by Linkfire is acquired, or is reasonably believed to have been acquired, by an unauthorised person/company and applicable law requires notification, Linkfire will react without undue hesitation and contact relevant authorities.

Linkfire retains User Data related to the performance, operation and visit or interaction with Linkfire Assets indefinitely for security and operations management, statistical analyses, service improvement and research and development.


Upon written request to Linkfire via, Linkfire shall inform a registrant of the purpose of the processing of User Data/Account Information; who receives the User Data/Account Information and from where the User Data/Account Information originates.

If a registrant discovers that the User Data/Account Information which Linkfire as the data processor processes is incorrect or misleading, Linkfire shall make the correction hereof on request. Linkfire recommends that the registrants access their Account Information to the extent it is available and allow correction or deletion of inaccurate Account Information. If Account Information was provided while registering for our Site, the registrant may access and modify or delete Account Information at any time by visiting the account settings. Please contact us at with any other requests to access or delete User Data/Account Information. We process requests within a reasonable period of time after receipt.


We do not knowingly collect or maintain Account Information from individuals who are under 13 years of age or, if they are EU citizens, under the age of 16. No part of our Site or Assets are designed to attract people under the age of 13/16. If we obtain knowledge that an individual is under the age of 13/16, we will take steps to remove that individual's Account Information from our databases. Please contact us at if you're the parent of a child under the age of 13/16 and have obtained knowledge that your child's Account Information may have been stored or processed by Linkfire.

Links to Other Sites

Our Site or Assets may contain links to, and allow Visitors to share content on, third party websites and services. By providing such links to third party websites or services or allowing sharing of content, we are not endorsing, authorizing or representing that we are affiliated with that third party, nor are we endorsing the third party’s privacy or information security policies or practices. We encourage reading the privacy policies of these third party websites and services to understand how such third parties collect, use and share information.

Cross Border Transfer

Linkfire's Customers are often global corporations with operations in multiple countries across the globe. Please note that personal information may be transferred, accessed and stored globally as necessary in accordance with this Privacy Policy.

Linkfire complies with the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use and retention when a customer and Linkfire have agreed by contract that transfers of personal information from the European Economic Area (“EEA”) and/or Switzerland will be transferred and processed pursuant to the Privacy Shield for the relevant services. When conducting those activities on behalf of its EEA and Swiss customers, Linkfire holds and/or processes personal information provided by the EEA or Swiss customer at the direction of the customer. Linkfire will then be responsible for ensuring that third parties acting as an agent on their behalf do the same. Linkfire will also be responsible for ensuring that any third party receiving data from Linkfire adheres to the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks principles in regards to personal data.

Linkfire adheres to the Privacy Shield Principles. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, please visit

With respect to personal information received or transferred pursuant to the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks, Linkfire is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.

Dispute Resolution

If you have any complaints regarding our compliance with this Privacy Policy, you should first contact us. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with this Privacy Policy.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at this link: or directly writing to Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

Enforcement, Questions, and Complaints

For inquiries or complaints regarding this Privacy Policy or our use of Account Information, please contact Linkfire by emailing us at or writing to us, quoting your full name and address:

Data Protection Officer


Artillerivej 86, 3tv.

2300, Copenhagen


Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. In the event we make material changes that reduces your rights or Linkfire obligations under this Privacy Policy, we will post a prominent notice in this section of this Privacy Policy notifying users when it is updated.

4. Terms of Service

The following terms of use together with Linkfire's Privacy Policy (collectively "Terms") describe the practices of Linkfire ApS referred to as "Linkfire", "", "we", "us", "our". These Terms govern your use of the websites and (collectively "Websites").

These Terms set forth the legally binding terms and conditions for your use of the Websites. Please read the Terms carefully before using the Websites.

The Websites may use Pixels and Cookies. To learn more about Linkfire's use of Pixel and Cookies and to opt-out from tracking, visit our Privacy Policy and Opt-Out section.

1. Acceptance

You represent and warrant that you are at least 13 years of age. If you are an EU citizen, you represent and warrant that you are at least 16 years of age. If you are under the ages 13/16, you may not, under any circumstances, use the Websites. Linkfire may, in its sole discretion, refuse to offer the Websites to any person or entity and change its eligibility criteria at any time.

2. Eligibility

You represent and warrant that you are at least 13 years of age. If you are an EU citizen, you represent and warrant that you are at least 16 years of age. If you are under age 13/16, you may not, under any circumstances, use the Websites. Linkfire may, in its sole discretion, refuse to offer the Websites to any person or entity and change its eligibility criteria at any time.

3. License

Unless otherwise stated, Linkfire or its licensors owns the intellectual property rights to the Websites and their content. Subject to the license below, all these intellectual property rights are reserved.

Linkfire reserves the right to edit or remove any material submitted to the Websites, stored on Linkfire's servers or hosted or published on the Websites.

You may view, download for caching purposes only and print pages from the Websites for your own personal use, subject to the restrictions set out below and elsewhere in these Terms.

You must not:

  • Modify, copy or create derivative works based on the Websites (including reproduction on another website);
  • Disassemble, reverse engineer or decompile the Websites or part thereof, or access it in order to copy any ideas, features, content, functions or graphics;
  • Interfere with or disrupt the integrity or performance of the Websites;
  • Attempt to gain unauthorized access to the Websites or its related software, systems, platforms or networks;
  • Reproduce, duplicate, copy or otherwise exploit material on the Websites for commercial purposes.

4. Acceptable use

You may not use the Websites in any way that causes, or may cause, damage to the Websites or impairment of the availability or accessibility of the Websites, or in any way that is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity.

You may not use the Websites to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software.

You may not use the Websites to link directly to .exe files. Linking directly to .exe files is considered spam and it's prohibited by these Terms. You may not conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to the Websites without Linkfire's express written consent.

You may not use the Websites to transmit or send unsolicited commercial communications.

You may not distribute, rent, lease, sublicense or provide the Websites to any third party or use it in a service bureau, outsourcing environment or for the processing of third-party data.

You may not send or store infringing, obscene, threatening, libelous or otherwise unlawful or tortuous material, or send or store material in violation of any third party’s privacy and/or copyright rights via the Websites.

5. Restricted access

Access to certain areas of the Websites is restricted. Linkfire reserves the right to restrict access to areas of the Websites, or indeed all Websites, at Linkfire's discretion.

If Linkfire provides you with a user ID and password to enable you to access restricted areas of the Websites or other content or services, you must ensure that the user ID and password are kept confidential.

Linkfire may disable your user ID and password at Linkfire's sole discretion without notice or explanation.

6. Warranty disclaimer

The Websites and their content are provided "as is" without any representations or warranties, express or implied. Linkfire makes no representations or warranties in relation to the Websites and their content or any of the information provided on the Websites.

In particular, Linkfire does not warrant that use of the Websites will be uninterrupted or error-free or that the Websites will be constantly available or available at all. To the fullest extent permitted by law, Linkfire disclaims all warranties either express or implied.

Nothing in the Websites’ disclaimer will exclude or limit any warranty implied by law that it would be unlawful to exclude or limit.

The use of the Websites and their content or any of the information provided on the Websites is at your own risk. Linkfire shall under no circumstances be liable for any loss, damage, liability or expense incurred or suffered that is claimed to have resulted from the use of the Websites and their content, including, without limitation, any fault, error, omission, interruption, delay, virus infection, loss of data, loss of earnings, any kind of consequential loss, or for any form of indirect loss or damage, regardless of whether Linkfire has been informed of the possibility of such. Linkfire disclaims any and all liability for possible losses from the indirect, direct, incidental, considerable or contributory use of the Websites and their content.

By using the Websites, you agree that the exclusions and limitations of liability set out in the Websites’ disclaimer are reasonable. If you do not think they are reasonable, you must not use the Websites.

7. Other parties

You accept that, as a limited liability entity, Linkfire has an interest in limiting the personal liability of its officers and employees. You agree that you will not bring any claim personally against Linkfire's officers or employees in respect of any losses you suffer in connection with the Websites.

Without prejudice to the foregoing paragraph, you agree that the limitations of warranties and liability set out in the websites’ disclaimer will protect Linkfire's officers, employees, agents, subsidiaries, successors, assigns and sub-contractors as well as Linkfire.

9. Indemnity

You hereby undertake an obligation to indemnify Linkfire against any losses, damages, costs, liabilities and expenses (including without limitation legal expenses and any amounts paid by Linkfire to a third party in settlement of a claim or dispute on the advice of Linkfire's legal advisers) incurred or suffered by Linkfire arising out of any breach by you of any provision of these Terms, or arising out of any claim that you have breached any provision of these Terms.

10. Modification

Linkfire reserves the right, at its sole discretion, to modify or replace any of these Terms, or change, suspend, or discontinue the Websites (including without limitation, the availability of any feature, database, or content) at any time by posting a notice or by sending you notice through the Websites or by e-mail. Linkfire may also impose limits on certain features of the Websites or restrict your access to parts or all of the Websites without notice or liability. Linkfire will inform you of any material changes to the Terms by sending you notice through the Websites or by e-mail. It is your responsibility to check these Terms periodically for non-material changes. Your use of the Websites following the posting of any changes to these Terms constitutes acceptance of those changes.

11. Entire agreement and severability

These Terms constitute the entire agreement between you and Linkfire in relation to your use of the Websites and supersede all previous agreements in respect of your use of the websites.

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that these Terms will otherwise remain in full force and effect and enforceable.

12. Law and jurisdiction

These Terms are governed by and construed in accordance with Danish law and any disputes relating to these Terms will be subject to the exclusive jurisdiction of the courts of Denmark.

13. Contact

For any question of clarification, write us at

Linkfire ApS, Artillerivej 86, 3., 2300 Copenhagen S, Denmark, CVR no. 35835431.

5. Pixel Partners

When a Customer End User visits an Asset, we collect User Data via Cookies and Pixels.

The “Opt-Out” button available in this section will opt the Customer End User out of data collection by these third party partners. Please see the “Opting Out” section in the Privacy Policy for more information.

  • Adello
  • Adform
  • Adobe Digital Marketing Cloud
  • Amazon
  • AppNexus
  • Audigent
  • Central Tag
  • DataXu
  • DoubleClick Floodlight
  • Facebook
  • Google
  • Google Tag Manager
  • Kochava
  • Lotame
  • Mediarithmics
  • RadiumOne
  • Rocketfuel
  • Sizmek
  • Taboola
  • TagCommander
  • Twitter

This list is subject to change at Linkfire’s sole discretion. Capitalized terms used herein have the meanings assigned to them in the Linkfire Privacy Policy.

6. Data Subject Access Request

A Data Subject Access Request is a request by a consumer to see what personal data an organisation hold about them. By submitting a request, the consumer can decide to have a copy of their data sent to them, have their data usage restricted or have their data deleted altogether.

If you would like to send a request, you may do so by clicking on the Data Access Request "Get Started" button below.

This will scan our systems to see whether we hold any of your Personally Identifiable Information and allow you to make decisions regarding your data.



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