Lookalike Audiences are people who are most likely to be matching the preferences of the audience you are building. When building your audiences it's often recommended to add lookalikes to ensure reach and scalability in your campaigns. Amplifire allows for scaling up to 10% of the population (of active facebook users) in the selected locations.
- Your Lookalike Audience only includes people from the selected locations
- Your seed audience must contain at least 100 people
- You don't have to have people from the country/countries you want to target in your seed audience. You can use people from one country and use them as a source for a lookalike another country.
- People in your source audience will be excluded from your Lookalike Audience.