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GDPR FAQs

1. What is GDPR?

2. Will Linkfire be compliant with GDPR?

3. How has Linkfire prepared for GDPR?

4. How will Linkfire account for consent?

5. What is considered “Personally Identifiable Information” (PII)?

6. What customer data is collected?

7. Where will customer data be stored?

 

1. What is GDPR?

The General Data Protection Regulation (“GDPR”) is the primary law regulating how companies protect EU citizens’ personal data which will go into effect on May 25th, 2018.
 
The GDPR:
  • Strengthens and regulates user data privacy across the EU.
  • Gives citizens broader rights and control over their data.
  • Requires compliance from all organisations that handle EU citizens’ personal data, regardless of which country the organisations are registered.

2. Will Linkfire be compliant with GDPR?

Yes. Linkfire has been preparing for GDPR over the last two years and we are on track to be fully compliant by May 25th. 
 
We will distribute updated Terms & Conditions explaining how we use and protect Personally Identifiable Information (PII) while fulfilling our duties as a Data Processor.
 
For more information, please view our Privacy Portal or contact privacy@linkfire.com.

 
3. How has Linkfire prepared for GDPR?

Linkfire is committed to protecting customer data and privacy. We take our obligations regarding data compliance seriously and transparently. Like many cloud service providers, we are reviewing our data protection program and making adjustments to ensure compliance with the GDPR by its effective date.
 
Linkfire’s ongoing commitment to data protection is evidenced in a variety of ways:
 
Security
  • Linkfire only uses trusted and certified compliant data-centers. Both AWS and Azure carry with them certifications, including ISO 27001 and SOC.
  • Linkfire is continually investing in our own and our partners security infrastructure.
  • Linkfire is currently in the process of obtaining a SOC-2, Type II report, anticipated to be completed within 2018.

Data Handling

  • Linkfire is and has been certified with the EU-US Privacy Shield since 2017.
  • All data is encrypted in transit using TLS 1.2, and at rest using industry-standard AES-256.

Disclosure
Linkfire published an extensive Privacy Policy in 2017 covering:

  • FAQs for everything privacy related.
  • Centralized Opt-Out from all data collection.
  • Dedicated privacy support contact.
  • Children’s data policy.
  • Cross border data transfers policy.
  • Third party independent dispute resolution.
  • Our Data Protection Officer.
  • All Pixel partners working with Linkfire.

4. How will Linkfire account for consent?

Linkfire is redesigning the consent method to collect and treat personal data to comply with newer regulations.
 
The new consent flow will empower users with:
  • Giving or withdrawing consent to tracking.
  • Granular control over which tracking entities are accepted.
  • Additional disclosures over what the cookies used for and by whom.
The new consent flow will feature:
  • A dynamic display of different disclosures and user flows according to the country the user is navigating from.
  • Advanced logging for consent given and withdrawn in compliance with GDPR’s data subject rights.

5. What is considered “Personally Identifiable Information” (PII)?

Personally Identifiable Information (PII) is information that can be used on its own or with other information to identify, contact or locate a single person, or to identify an individual in context.
 
General examples of PII are:
  • First and last names
  • Email addresses
  • Financial records
  • Credit card numbers
  • National insurance/SSN numbers

6. What customer data is collected?

Data collected by Linkfire can be found in our Privacy Policy.
 

7. Where will customer data be stored?

Customer data is stored in ISO 27001 / SOC2 certified data centres. Linkfire also ensures that data collected from the EU stays within the EU, by directing data to data centres within the regionThis complies with GDPR as the regulation governs the protection of customer data. 
 
For more information, please contact privacy@linkfire.com.
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