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How and when to build or target audiences

Build and target Powerful Audiences

Amplifire makes it seamless to build and target custom audiences based on your collected data from your Linkfire links and Facebook pages. Setting up the right custom audience for your campaign can do the difference in your campaign’s success. Amplifire allows you to create audiences based on:

Our intuitive audience builder also allows for instant creation of lookalikes to ensure reach and scalability. Lookalike audiences help your ads reach people who are similar to (or "look like") people in those audiences. You can learn more about lookalikes here.

Interests

Target people based on what they're into, such as artists, genres, favorite entertainment, hobbies and much more. Interests are being selected and defined from within the Campaign Activation section.

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Targeting interests is a great way to get reach on your campaign and build up audiences on your link traffic. This is an option to consider on campaigns where you don't want to target page likes or have low link traffic. Read more about it here. 

Page Engagements

A Facebook Engagement Audience is a custom audience build from engagements across one or multiple pages where you have advertiser access.

These are the types of engagement you can add to a rules section:

  • Anyone who visited your Page
  • People who engaged with any post or ad
  • People who clicked with any call-to-action button
  • People who sent a message to your Page
  • People who saved your Page or any post

Targeting page likes can be a very powerful way to engage with your existing fans. Keep in mind your organic reach is low (less than 5%), so a page post without any budgets behind it, will most likely not reach your entire fan base. You can target your page likes by creating a new ad or use an existing (or scheduled) page post. Read more about it here. 

Linkfire Traffic

Build and target high-affinity custom audiences based on your Linkfire traffic in the audience tool, is an easy and extremely efficient method to reach the fans who's already engaged with your links.

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There are endless combinations and you can make it as simple or granular as needed due to the variety of rules and parameters. You can either choose to include or exclude using the following rules:

Contains: An example could be all users who clicked through to Spotify or iTunes.

Doesn't contain: An example could be all users who clicked through to Spotify but NOT on links that don't contain the genre "Hiphop/Rap". 

This is an efficient way to target bounced users (who didn't click through on the link) or drive even more traffic by scaling the audience with lookalikes. Read more about Linkfire custom audiences here.

 

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