Smart links work across the creative industries including music, podcasts, publishers, gamers, and more. 

The publishing industry is highly fragmented, there’s a multitude of places where people go to buy or consume a book. This makes it difficult for authors and publishers to decide which platform, website or shop to link to when promoting a book. 

Smart links solve that exact problem. Create eye-catching smart links, landing pages, and widgets to give your global audiences local experiences. Save time with powerful automation tools and customize everything from artwork to domains.

How does Linkfire work for publishers? 

At the core of Linkfire’s offering lies the mission of simplifying marketing for authors and their teams. On the Linkfire platform, you’ll find the tools you need to promote your books online. Create branded, trackable smart links and beautiful landing pages in just a few clicks—no coding or design skills needed.

Unleash your content everywhere, from author websites to social, paid and email campaigns. Besides, Linkfire gives you direct access to transparent data and actionable insights that will help you make smarter marketing decisions. 

And as you grow in your marketing journey, Linkfire is flexible enough to adapt to your changing needs. Track new channels as you expand your online presence, invite collaborators to your workspace as you bring on new team members, and add more advanced features to your account when the time is right.

How to create a smart link and a landing page for your book?

How to create a book link in five easy steps: 

1. Hit the green “create link” button in the upper right-hand corner, then choose “Release” as your link type.
2. Instead of pasting a source link, choose “Create Draft”
3. Customize the URL so it includes your author name, book name, campaign name, or any other key branding elements (e.g. author.lnk.to/booktitle).
4. Go to “Service Destinations” and manually add the URLs for all the services you’d like to link to.
5. Customize your landing page to make it look exactly the way you want by adding more services, updating the text description, uploading artwork, and more.
6. Hit “publish,” and your new link will be ready to share!

Want to learn the ins and outs? Below is a step-by-step guide.

Step 1. Hit the green “create link” button in the upper right-hand corner, then choose “Release” as your link type.

Step 2. Instead of pasting a source link, choose “Create Draft”

Step 3. Customize the URL so it includes your author name, book name, campaign name, or any other key branding elements (e.g. author.lnk.to/booktitle).

Choose a fall-back destination for cases in which the stores where you're linking might make changes in their stock or have a broken URL. The author or book website are popular fall-back destination.

Step 4. Customize your service destinations

Go to “Service Destinations” and manually add the URLs for all the services you’d like to link to.

Step 5. Customize your landing page to make it look exactly the way you want by adding more services, updating the text description, uploading artwork, and more.

Step 6. Hit “publish,” and your new link will be ready to share!