The Mailchimp Integration allows you to automatically send newly collected fan emails from your artist workspace directly into your Mailchimp audiences - so you can instantly activate them in your marketing flows.

This makes it easy to operationalise your first-party data and start engaging fans without any manual work.

The integration is available in our artist workspaces, and can quickly be configured.

What does the Mailchimp integration do?

Once connected, Linkfire will automatically sync new fan signups (emails collected through your links and landing pages) to a selected Mailchimp audience.

This enables you to:

• Trigger automated email journeys in Mailchimp
• Grow your mailing list in real time
• Activate fans immediately after signup

Important:

• This integration is only available while using an artist workspace.
• Only newly collected emails will be synced. Existing emails are not backfilled.

How to set up the Mailchimp integration

Follow these steps to connect your Mailchimp account:
 

1. Navigate to Fan Integrations

• Navigate to your Artist Workspace
• Go to Workspace Settings
• Click Fan Integrations
  
  

2. Open the Mailchimp setup

• Click Setup on the Mailchimp card
• The integration panel will expand with setup details

3. Authorize Mailchimp

• Click Authorize Mailchimp
• You’ll be redirected to Mailchimp
• Log in to your Mailchimp account

4. Approve permissions

• Click Allow to authorize Linkfire

Note:

• You must accept all requested permissions (scopes).
• If not fully approved, the integration cannot be completed.

5. Select your Mailchimp audience

• After authorization, you’ll return to Linkfire
• Choose the Mailchimp list (audience) you want to sync fans to
• All available lists in your Mailchimp account will appear in the dropdown

6. Save your setup

• Click Save in the top right corner

7. Confirm connection

• The integration status will update to Connected

What data is synced?

When available, Linkfire syncs the following data to your selected Mailchimp audience:

• Email
• Fan name
  • Based on pre-save data from DSPs, this may be the fan’s first name or username, depending on the platform
• Link ID and Link URL
• Board ID and Board title
• Link type
• Media service name
  • Included when the email signup happens after a pre-save action
• Country (ISO code)

Managing your integration

Change your Mailchimp list

You can update where fan emails are sent at any time:

1. Go to Fan Integrations
2. Expand the Mailchimp integration
3. Select a new list from the dropdown
4. Click Save

Remove the integration

To disconnect Mailchimp:

1. Expand the Mailchimp integration
2. Click Remove Integration

Understanding connection status

• Connected → Integration is active and syncing new emails
• Not Connected → Setup is incomplete (e.g. no list selected or authorization missing)

You may see a warning if:

“You have authorized Mailchimp but haven't chosen a list yet.”

In this case, simply select a list and click Save.

How it appears in Mailchimp

Each Linkfire workspace creates a separate app connection inside Mailchimp.

This means:

• You may see multiple Linkfire apps if managing multiple artists/workspaces
• Each workspace connects independently

If a workspace is disconnected or removed, the integration status in Linkfire will update accordingly.

Things to keep in mind

• Only fans who explicitly opt in to marketing are synced
• Linkfire does not backfill historical data
• You are responsible for complying with privacy and data regulations when using fan data