The Klaviyo Integration allows you to automatically send newly collected fan emails from your artist workspace directly into your Klaviyo audiences - so you can instantly activate them in your marketing flows.

This makes it easy to operationalise your first-party data and start engaging fans without any manual work.

The integration is available in our artist workspaces, and can quickly be configured.

What does the Klaviyo integration do?

Once connected, Linkfire will automatically sync new fan signups (emails collected through your links and landing pages) to a selected Klaviyo audience.

This enables you to:

• Trigger automated email journeys in Klaviyo
• Grow your mailing list in real time
• Activate fans immediately after signup

Important:

• This integration is only available while using an artist workspace.
• Only newly collected emails will be synced. Existing emails are not backfilled.

How to set up the Klaviyo integration

Follow these steps to connect your Klaviyo account:
 

1. Navigate to Fan Integrations

• Navigate to your Artist Workspace
• Go to Workspace Settings
• Click Fan Integrations

2. Open the Klaviyo setup button

• Click Setup on the Klaviyo card
• The integration panel will expand with setup details

3. Authorize Klaviyo

• Click Authorize Klaviyo
• You’ll be redirected to Klaviyo
• Log in to your Klaviyo account

4. Approve permissions

• You might see that the Linkfire app has not been approved yet ‘App has not been reviewed’
  • Don’t mind this - we’re working on it 🔨
  • Click ‘Continue’ to move on with the authentication
• Click Allow to authorize Linkfire

Note:

• You must accept all requested permissions (scopes).
• If not fully approved, the integration cannot be completed.

5. Select your Klaviyo audience

• After authorization, you’ll return to Linkfire
• Choose the Klaviyo list (audience) you want to sync fans to
• All available lists in your Klaviyo account will appear in the dropdown

6. Save your setup

• Click Save in the top right corner
   

7. Confirm connection

• The integration status will update to Connected

Your setup is now complete 🎉!
 

What data is synced?

When available, Linkfire syncs the following data to your selected Klaviyo audience list:

• Email
• Fan name
  • Based on pre-save data from DSPs, this may be the fan’s first name or username, depending on the platform
• Link ID and Link URL
• Board ID and Board title
• Link type
• Media service name
  • Included when the email signup happens after a pre-save action
• Country (ISO code)
   

Managing your integration

Change your Klaviyo list

You can update where fan emails are sent at any time:

1. Go to Fan Integrations
2. Expand the Klaviyo integration
3. Select a new list from the dropdown
4. Click Save

Remove the integration

To disconnect Klaviyo:

1. Expand the Klaviyo integration
2. Click Remove Integration

Understanding connection status

• Connected → Integration is active and syncing new emails
• Not Connected → Setup is incomplete (e.g. no list selected or authorization missing)

You may see a warning if:

“You have authorized Klaviyo but haven't chosen a list yet.”

In this case, simply select a list and click Save.

How it appears in Klaviyo

Each Linkfire workspace uses the same app connection inside Klaviyo.

This means:

• You will only see one Linkfire app even if managing multiple artists through workspaces from the same Klaviyo account.

If a workspace is disconnected or removed, the integration status in Linkfire will update accordingly and stop sending any emails to the selected email list.

Things to keep in mind

• Only fans who explicitly opt in to marketing are synced
• Linkfire does not backfill historical data
• You are responsible for complying with privacy and data regulations when using fan data