Note: this feature is reserved for Teams & Enterprise users

 

What are conditional redirects 

Simply put, conditional redirects allow you to create conditions to redirect specific members of your audience to alternative destinations. There are several conditions you can set up on your link, and the visitors will be routed to the first condition they match. 

 

How to set up a conditional redirect on your Linkfire links

In order to create a conditional redirect, head to the ‘Conditional redirects’ tab on the left side of your links’ set-up page: 

 

Once you’re there, you’ll see the first condition box already added and ready to be set up. Every new condition can be created via the ‘+ Add condition’ button.

 

 

To create a specific condition, hit ‘+ Add filter’. Depending on what kind of condition you’d like to create, start with directly typing in an element that falls into one of the four categories mentioned below. 

 

• Device
• Operating system
• Marketing channel
• Territories 

 

Setting up conditional redirects based on devices

A common use case for conditional redirects is directing visitors to an alternative destination based on their device type. For example, you can send everyone on a mobile device straight to Apple Music while directing everyone else to iTunes. 

Here’s a full list of devices that you can choose from: 

• Mobile
• Desktop
• Tablet
• Kindle
• Other

To set it up as a condition, start with typing in a specific device, like ‘mobile’ for example. 

 

After adding a filter, you can add a URL to which you’d like your visitors from mobile to be routed to. Lastly, you can set up a custom start and end date or leave it to start ‘immediately’ and end ‘never’. 

 

To save your conditional redirect, hit the ‘Update’ button in the upper right corner of the dashboard and then it’s all set. If the users do not meet the set rule, they will be redirected to the landing page of your Linkfire link instead.  

 

Setting up conditional redirects based on operating systems

The second most used condition is an operating system. For example, you can route visitors opening your link on Android to a Google Play store, whereas those opening it on iOS would be directed to an Apple store instead. The operating systems you can choose from are:

• iOS
• Android
• Windows
• Mac
• Other

A condition with the two rules mentioned above would look like this: 

 

How to use marketing channels as conditional redirects for your smart links 

Many users also set up conditions for their marketing channels (those have to be previously set up in your board settings, find out how here). For instance, if a visitor is opening the Facebook channel link, they’d be redirected to a custom URL of your choice. 

 

 

Setting up conditional redirects based on territories

Last but not least, another popular use case is directing visitors from one country to their local physical stores. You can add a territory by directly typing in the country name. 

 

 

Editing conditional redirects

If you’d like to edit an already existing redirect, you can do so by clicking the tiny arrow on the right side:

 

 

Can I add more than one rule and condition to my link?

Absolutely! It’s possible to simultaneously add several rules within a conditional redirect, depending on what kind of setup meets your requirements best. You can just add those by applying several filters from different categories. 

 

 

If you’d like to remove a conditional redirect altogether, you can do so at the bottom of the page, under ‘remove condition’: 

 

 

There is no limit to how many conditional redirects you can set up on your Linkfire links.