Welcome to Linkfire Insights — your backstage pass to fan behavior, streaming performance, and marketing impact. Whether you're just starting out with an emerging artist or building momentum for a next big release, understanding what works (and what doesn’t) is key to growing your audiences.

In this guide, we’ll give you a quick overview of the insights available on Linkfire and help you explore the tools that turn data into action.

What are Linkfire insights?

Linkfire Insights allow you to track everything from link clicks to streaming activity, giving you a full-funnel view of your campaign performance. From the moment a fan taps your link, you’ll know where they came from, what service they chose, and how engaged they were.

🎥 Watch this short video for a walkthrough: Intro to Link Insights

Start with the essentials

Before diving into advanced analytics, make sure you’ve gone through these core steps:

• Check your insights and turn data into action
  A foundational guide to understanding how your links perform.
  
  
• Channels & Advanced Traffic Insights
  Use channels to track the effectiveness of social media, newsletters, and more.
  
  

Key things you’ll learn from Insights

Here are some of the powerful insights you’ll unlock:

• Top-performing channels: See whether Instagram, newsletters, or other platforms bring the most traffic.
  
  
• Preferred services: Know which streaming platforms your fans use (Spotify, Apple Music, YouTube, etc.).
  
  
• Geolocation data: Discover where your fans are and plan regional marketing or tours accordingly.
  
  
• Device and platform behavior: Understand how people interact with your content across mobile and desktop.
  
  
• Streaming insights: Access post-click data from platforms like Apple Music, Deezer, Pandora, and YouTube.
  
  
  

Pro Tip: The More you share, the smarter it gets

The more links you publish and share, the more insight you gain. Think of every campaign as a feedback loop—Insights help you refine your targeting, content, and timing.

If you're using QR codes or embedded widgets, you can also track offline and on-site behavior. Learn more: How to create a QR code with Linkfire

Ready to go deeper?

Once you're comfortable with the basics, you might want to explore:

• Bio link insights explained
• Use Activities To Track Individual Marketing Efforts
• Integrating Google Analytics With Linkfire
• All About Streaming Insights
  
  

Need help?

If you’re ever stuck, reach out to us via the umg@linkfire.com, or browse the full Help Center for more tutorials.