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Linkfire Help Center

Creating bio links with email capture (UMG-only)

  • Updated

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Please note that this guide is specific to Universal Music Group. If you are not using Linkfire as a user from Universal Music Group please visit this guide instead.

​​Linkfire’s email capture feature is one of the easiest ways to grow your email list, and makes it a no-brainer for your fans to sign up. 

Follow the step-by-step guide below to learn how to add the “email sign-up” service to your artists’ bio links, and start growing their fan base.


Add email capture to a bio link

1. Setup your bio link
To set up a bio link, start by clicking on the “Create Link” button and choosing “Bio” link type.

 

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2. Edit your bio link
- Go to “Edit” for your bio link.
- Select “Contents”.
- Click on the “+ Add Content Blocks” button at the bottom of your screen
- Select the “Email Sign Up” block

 


3. Add email list and form ID
You can update the title of your email capture form and include a description to provide your audience with some added context. If you have multiple email lists (e.g. “News and Updates” “Events and tour information”), you can also list them by clicking “+ Add Email List”. You can add up to three mailing lists.

 

 

We’re now using the V3 forms, and you must provide the following when adding an email list:

  • Email List Name (Free text input field) – Displayed on the email capture screen.
  • Party Name (Search Dropdown) – Select the appropriate Party Name and corresponding Party ID.
  • Category (Dropdown) – Determines the Opt-in key.
  • IFB Form ID (Free text input field) – Creates the default country Form ID.
    • Country-specific Form IDs are assigned automatically based on board country.
    • You may overwrite with a custom campaign Form ID if needed.

 

Please note

  • If you do not add any email lists, users will not be presented with an email capture page.
  • If you are not sure where to find the IFB Form ID, please reach out to crmsupport@umusic.com.
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Once you’re happy with your set-up, select “Update” in the top right corner of your page. The “Email Sign Up” block will now be added to the bio link landing page and ready for visitors to input their email address.

4. Email capture

Once fans click on the email sign-up block, they will be presented with an email capture screen, with the option to opt-in to up to 3 mailing lists. If a fan signs up for a mailing list, Linkfire sends the email address straight to the IFB mailing list, ready for you to contact in future marketing emails.  

 


 

For more information on how to create and edit your bio link, please visit this Help Center article. Please check out this article if you’d like to learn how to create pre-release links with email capture, or this article if you’d like to learn how to add email capture to Linkfire landing pages.