Step three in your onboarding is the promotion part where it’s time to share your new smart link with all your fans. That’s huge, so why not plan it properly to get the most eyes and ears on it? As a general rule, you should share your links everywhere you share your music, from socials to newsletters, press releases, and YouTube descriptions.
A release strategy, covering the pre-release, release, and post-release periods, is a decisive step in reaching more fans and getting your music heard. Unless you’re already a household name, posting a link to your new release once is not enough. There are proven ways of building excitement and generating fan engagement, such as pre-save campaigns, lyrics videos, giveaways, and more.
Posting content around your release in a variety of ways is key for consistent promotion. That’s why Linkfire offers seven different link types, each tailored to an essential part of your release strategy so you can wrap anything you share in a trackable Linkfire link.
Let’s take a look at some ideas for when and why to use the different link types:
- Create a pre-release link to build momentum 30-90 days before release day.
- Share a reward link to get fans to follow a “My Essentials playlist” of old tracks 10-15 days prior to your new release and then add your new release to the playlist on release day.
- Use a release link to promote your new single or album for up to 90 days after release day. Keep posting your release link on all channels, make “ICYMI posts” and remember to add it to YouTube descriptions.
- Share your music or lyric video on a direct-to-service release link to capture YouTube streaming insights.
- If you plan to go on tour, start promoting your ticket link about 90 days in advance.
- In the week after your release, direct fans to a live stream of your new release for example on Instagram with a release link including Instagram.
- If you score any media coverage or playlist features, be sure to share them with a content link or playlist link as soon as possible to maximize your exposure.
- Bring everything together in your bio link, which works perfectly for social media pages and email signatures. Be sure to include any merch!
- Keep up engagement in the post-release phase with reward links, which give your fans instant access to secret content, coupon codes, and contests.
- About a week after release consider sending a personalized email blast mentioning any merch or reward link and include a personal video greeting on a content or release link.
As you see it takes a lot of different links to make a successful release - so what are you waiting for?
What are the best places to share your music smart links?
To increase the number of visits => click-throughs => streams/followers, we recommend posting your links in as many places as you can. Smart links work across the web, from social to email, so why post it only once?
Let’s take a look at which channels are the best to share your links on? The possibilities are endless, but try starting with the ones listed below to get the most mileage out of your smart links. If you wanna dive deeper, check out this blog post for more inspiration or check out the video below:
- Social profiles: Smart links fit perfectly in your Instagram bio, Facebook ‘About’ section, Twitter description, and Youtube channel description. These are where you tell the world who you are and what you’re up to, so there’s no better place to shout about your latest release or host your bio link.
- Social posts: Tweets, Facebook posts, stories… your link is ready to post across every social platform, for every type of post. Keep your followers up to date by posting artwork, videos and text all including your links to releases, tours, playlists, merch.
- Email newsletter: Fans in your mailing list are one of your most valuable audiences. Why? Because they’ve taken an active step to sign up for your latest news—your email lands right in their inboxes. Always include your Linkfire links when sending emails to your fanbase.
- YouTube video description: If your latest release is up on Youtube, give viewers a quick way of finding the same track on streaming, or link them to your merch or tour.
- Soundcloud track description: Add a Linkfire link to the Soundcloud description and get followers to listen to the whole album on their favorite music service.
- Website widget: Every smart link can be turned into an embeddable widget for your own website. There are different sizes and types to choose from, but they’re all highly clickable! For more info about making Linkfire widgets, click here.
- Press releases: Include it in any press release and press kit shared
NEXT: Onboarding Step 4: Build a bio link for all your content