To start collecting Meta (Facebook) advertising data, including re-marketing and conversion insights, you can integrate both the Meta Pixel and the Meta Conversions API (CAPI) with your Linkfire board.

This integration enables you to:

• Retarget fans who interact with your smart links.
• Track conversion events directly in Meta Business Manager.
• Ensure more accurate and reliable reporting — even when browsers restrict third-party cookies.

Together, the Meta Pixel (browser-side tracking) and CAPI (server-side tracking) provide the most complete picture of your audience’s journey.

 

What Are the Meta Pixel and Conversions API?

Meta Pixel (Browser-side Tracking):

A piece of tracking code that runs in your visitor’s browser and collects data about user actions on your Linkfire smart links.

It helps measure the effectiveness of your Facebook and Instagram campaigns by sending events such as page views and link clicks directly from the user’s browser to Meta.

Meta Conversions API (CAPI – Server-side Tracking):

A more robust connection between Linkfire and Meta that sends event data server-to-server — bypassing browser limitations and ensuring consistent conversion tracking by no relying on 3rd party cookies.

By combining both, you can optimize your campaigns with more accurate performance insights and better retargeting capabilities.

 

How to Connect Meta Pixel and CAPI in Linkfire

Follow these steps to add Meta as an integration and input both your Pixel ID and CAPI Access Token at the same time.

 

Step 1: Go to Board Integrations

Navigate to your Linkfire Settings by clicking the menu item in the left hand side navigation.

Then select Integrations from the sidebar.

 

Step 2: Click Add Integration

At the bottom of the page, click “Add Integration.”

 

Step 3: Search for Meta

In the search field, type “Meta” and click Add next to the Meta logo.

 

Step 4: Create a New Integration with CAPI

1. In the “Add Meta” overlay, click “+ Create new ID.”
2. This opens a form where you can enter both your:
   • Integration URL (Meta Pixel ID – browser tracking)
   • CAPI Access Token (server-side tracking)

Note: If you already have a Meta Pixel integration but want to include a CAPI Access Token, you’ll need to create a new integration and delete the old one.

 

Step 5: Fill Out the Meta Integration Fields

• ID name: Enter a recognizable name (e.g., “Meta Global Pixel”).
• Integration ID + URL: Paste the URL https://www.facebook.com/tr?id=XXXX and add your Meta ID instead of 'XXXX'.

• CAPI Access Token: Paste your Access Token ID from Meta Events Manager.

  Click Create and then Done to save the integration.

How to Find Your Meta Pixel and CAPI Access Token

Once the Linkfire setup is ready, you’ll need to collect your identifiers from Meta Business Manager.

 

Step 1: Find Your Meta Pixel ID

1. Go to Meta Ads Manager.
2. Log into your Meta Business Account.
3. Locate your Pixel ID (a numeric code).

4. You can verify it by replacing XXXX in this test URL:

    

   https://www.facebook.com/tr?id=XXXX
   

 

Step 2: Generate Your CAPI Access Token

1. Open Meta Events Manager.
2. Select the Pixel you’re connecting to Linkfire.
3. Go to the Settings tab.
4. Scroll to the Conversions API section.
5. Click Generate Access Token.
6. Copy the alphanumeric Access Token ID that appears.

You’ll paste this Access Token into the “CAPI Access Token” field in Linkfire.

 

Applying the Integration to Smart Links

Once added, your Meta Pixel and CAPI integration will:

• Automatically apply to all new smart links created under that board.

 

You’re All Set!

You’ve now successfully connected your Meta Pixel (browser-side) and Conversions API (server-side) with Linkfire.

This dual integration allows you to:

• Capture both browser and server events.
  • Note: Meta will handle deduplication of events when captured from both Browser and Server side tracking
• Retarget fans across Facebook, Instagram, and Audience Network.
• Improve campaign optimization and audience insights.