Note: this feature is reserved for Teams plan and up
In order to create an audience segment in Google Ads based on your Google tag, you will need to have data being collected by that tag. In order to integrate your Google tag on Linkfire campaigns, follow the guide below.
Once you've done so, Google Ads will receive custom parameters from Linkfire that you can use to create your segments.
How to create an audience segment
1) Go to ads.google.com and log in to your Google Ads account.
2) Click "Audience Manager" under the header "Shared Library". This option is located under the "Tools" icon on the left side of your screen.
3) To create a new audience segment, click on the blue "+" button, and then select "Website visitors".
5) This will open a page where you can define your audience segment. Start off by giving it a descriptive name so you can recognize it later, and then start defining the users you want to include in this segment.
6) Press "Refine action" to select which parameter you want to use. Then enter the value you want for that parameter. For example, you may select the parameter "artist" and type in "Justin Bieber" to create a segment of all visitors who opened a Linkfire link with content by Justin Bieber. See this guide for a detailed description of all Linkfire's custom parameters and how to use them.
When you create a segment, one of the variables you can set is the date range for the data included in the segment. The maximum amount of time is 540 days.
7) Before you save your segment, you can do a few more adjustments. Choose between pre-filling the segment or starting with an empty one.
Lastly, you can optionally write a description for this segment to remind yourself exactly what you created it for.
Once you've created an audience segment, you can use it in your campaigns and ad groups. Read more about audience segments in this Google guide.